A WOMAN who bought an inflatable paddle board from Tesco died just hours later after taking it out to sea.
Emma Louise Powell, 24, was one of a group of four paddle boarders on a late night seaside trip during a heatwave in July.
1Emma Louise Powell died after getting trapped in a ladder on a jetty at Conwy MorfaCredit: WNSBut tragedy unfolded when Emma and her cousin Amber Powell got caught up in a tide and smashed into a jetty.
Her other cousin, Courtney Powell said: “They quickly went out of sight. We couldn’t see them.
“We didn’t think anything of it at first as both had been laughing.”
She said she then heard Amber shout: “Help, Emma’s in the water. She’s stuck. I can’t see her.”
The inquest heard neither girl was wearing a life-jacket when Emma got trapped in a ladder at the jetty at Conwy Morfa beach in North Wales.
David Jones, of Conwy Lifeboat, said there was a strong tide and current which would “be a challenge for anyone to swim against it.”
The inquest heard she was officially pronounced dead at Ysbyty Gwynedd at 12.35am on July 15.
Senior coroner John Gittins recorded a conclusion of accidental death.
He said: “It was the unintended consequence of a deliberate act; going paddle boarding and sadly losing her life as a result of that.”
Mr Gittins said he would write to Tesco and to the Government with his concerns whether life-jackets should be sold with paddle boards or more safety advice given.
He added: “I know I would not be comfortable unless I raised my concern with someone.”
But he said his intention wasn’t to “single out” the Tesco store in Llandudno Junction as it is a “national consideration”.
Emma’s family said in a statement: “Emma was a beautiful young lady, who was adventurous and had a free spirit.
“She will remain in our hearts for the rest of our lives.”
Emma’s family thanked well-wishers for their support on a fundraising page, saying: “Emma was like no other, everyone who was lucky enough to cross paths with her had no choice but to love her. She was a huge happy go lucky personality.
“She was such a vibrant soul with a huge heart, but could also be a stroppy cow when she wanted to be, but that’s just our Emma.”
Tesco will have 56 days to respond to the coroner’s request.
Tesco told The Sun Online they have not yet received the coroner’s letter but will “thoroughly review” concerns raised in it.
A spokesperson added: “We are deeply sorry to hear about this tragic incident, and our thoughts are with everyone affected by it.”
Story Credit: thesun.co.uk