WEARY residents say a 60ft billboard near their homes is so bright it can be seen from planes flying overhead.
The monster screen has been branded a “second sun” due to its blinding glow and the fact it’s visible for miles.
6A giant digital billboard in Greater Manchester is so bright it can be seen for milesCredit: MEN Media6Nearby residents say it keeps them up at nightCredit: MEN Media6The monster screen can even be seen from planes flying overheadThe structure – which is believed to be the second largest in Europe – sits next to the White City roundabout in Stretford, Greater Manchester.
Cameron Weeks, who lives on the opposite side of the canal, claims the advert leaves him unable to sleep – even when he shuts his blinds.
The 24-year-old told the Manchester Evening News: “It keeps us awake at night.
“Even when we close the blinds it still shines through. It lights up the room.
“It also depends on the colours used in the advert. When the advert is white, it’s really bright.”
The Manchester Screens, which owns the board, said it is illuminated between 6am and 2am on Victoria Warehouse.
But Cameron, and other locals, want the hours reduced.
“I can’t imagine it is very effective advertising when nobody is out,” he said.
“In the day it’s fine, but as soon as it gets dark it’s like a second sun. It’s very annoying.”
Chris Gillaspy also wants things to change – but thinks the mural that was there before should be reinstated.
He described the 57ft screen as a “huge distraction” for drivers, and he often gets blinded on his way to the gym.
Chris, from Trafford, said: “It’s too bright and the light pollution can be seen for miles around.
“There are many such offending billboards around Manchester but this is the most prominent.
“If you look directly at it, it hurts your eyes.”
Others online agreed it was a “blinding, distracting nuisance that never should have been built”.
And one Reddit user said it was so bright it was visible from planes flying over Manchester.
Another wrote: “It’s so bright I feel like I get an X-ray every time I drive past.”
A spokesperson for Trafford Council said: “The billboard in question does not belong to Trafford Council but we will look into the complaint regarding the lighting levels.”
The Manchester Screens has been approached for comment.
6The board is owned by The Manchester ScreensCredit: MEN Media6One person said: ‘It’s so bright I feel like I get an X-ray every time I drive past’Credit: MEN Media6Trafford Council said it would investigate the complaintsCredit: MEN Media
Story Credit: thesun.co.uk