PRECIOUS lawyers have ordered a refuse firm called Lord of the Bins to ring the changes and dump its name.
They accuse the two-man waste collection operation of trading on the reputation of the global Lord of the Rings franchise.
2A refuse firm named Lord of the Bins has been ordered to change its name by lawyers acting for Lord of the RingsCredit: Darren Fletcher2The legal letter states: ‘Your activity amounts to an infringement of our client’s trademark rights’Credit: Darren FletcherNick Lockwood and Dan Walker have been told to immediately alter their business name, website and slogan — One Ring to Remove It All.
The warning was issued by lawyers acting for Middle Earth Enterprises, which owns the worldwide stage, film and merchandising rights to The Hobbit and The Lord of the Rings, worth billions of pounds.
Brighton-based Lord of the Bins collects household, building and office waste in the city and East and West Sussex.
Nick, 36, told The Sun: “If we don’t turn up on time, no one’s going to chuck their Lord of the Rings DVD in the bin.
“And if they bring out a box-office smash, I don’t think more people are going to ring up for waste collection. It’s just bully-boy tactics.”
The legal letter states: “You have made use of names and slogan highly similar to the Lord of the Rings.
“Your activity amounts to an infringement of our client’s trademark rights.”
The legal firm also says it reserves the right to “seek damages” over the “unlawful activity”.
Dan, 36, said: “We can’t afford to fight them.
“We’re just trying to make people smile and make a living.”
Story Credit: thesun.co.uk