A WOMAN with a passion for fashion has told how she quit her stable science job to pursue her side hustle full time.
Now the likes of TV beauty Maya Jama wear Sierra Ndagire’s incredible crochet clobber after she took the plunge.
5Sierra Ndagire has built a successful crochet brand out of her London bedroomCredit: Instagram/crolage5The designer ditched her career in chemistry to pursue her creative side hustleCredit: Instagram/crolage5Stunning Love Island host Maya Jama wore one of Sierra’s creationsCredit: InstagramThe London-born designer managed to build an impressive brand out of her bedroom while holding down a sturdy job.
She had originally set out to become a scientist and studied Chemistry at Southampton University.
Sierra soon secured her first job in the industry after graduating – but realised she was forfeiting her creativity.
The 25-year-old explained she had learnt to crochet as a child, but never got further than pulling together a small square.
So she decided to dust off her hooks to revive her pre-teen hobby while incorporating her love of fashion.
She launched her brand Crolage on Instagram over a year ago from her home in Colliers Wood – and has never looked back.
The designer told MyLondon: “I went for crochet because it’s what I love to do but also because I haven’t really seen any other fashion brand do it.”
Sierra initially juggled her clothing company alongside her chemistry role, before she was able to quit her job after earning enough cash to concentrate on crocheting full-time.
Her months of hustling finally paid off in December when she received an exciting message revealing a trendy celeb had been impressed by her creations.
The fashionista continued: “I got a DM on Instagram which was nothing out of the ordinary, that’s how all my customers contact me.
“Then I saw who it was from and I nearly dropped my phone.”
The stylist of Love Island host Maya Jama had got in touch to request a piece from Sierra’s collection for the presenter to wear on the hit ITV dating show.
Despite being on holiday in Berlin at the time, the dedicated designer hopped on the first flight back to London.
She then worked through the night to make a series of outfits ready to be picked up the following morning.
Sierra added: “I couldn’t believe it, I was so excited. I’ve always been a big fan of Maya.
“I didn’t even care if she wore it or not. The request alone, and the fact she chose me, a young independent designer, was a major compliment.”
So it was the cherry on top of the cake when Maya strutted out in her design for her Love Island debut.
The glam DJ donned a stunningly detailed crocheted crimson two-piece as she stepped off a helicopter and into the villa.
Sierra said she was in “total shock” that Maya had worn her clothing – and even more so when hundreds of orders started rolling in.
She says her sales have shot up by a whopping 300 per cent, while visitors to her website have increased by 1,000 per cent.
The former scientist added: “I’m so grateful for everything Maya, her stylist and Love Island have done for me.
“It also means a lot that as a black female, Maya is supporting other black female-owned brands like my own.”
Sierra has now set her sights on growing Crolage to a global scale – as well as turning heads at fashion week.
5Sierra says her sales have boomed after Maya wore her two-pieceCredit: Instagram/crolage5The DJ looked incredible in the crimson set for her Love Island debutCredit: Instagram
Story Credit: thesun.co.uk