When it comes to the art of promoting, Jake Paul might have everyone beat.
“The Problem Child” markets himself well, in and out of the ring. That includes his career in boxing as a fighter and promoter. Thanks to YouTube and his social media, everything he touches attracts eyes and attention from all corners of the world. That includes public brands.
His latest marketing stunt has people talking heading into his fight with Tommy Fury on February 26 in Saudi Arabia.
Outside what he will earn for his boxing bout with Fury, Paul recently earned an easy $250,000. All he had to do was get a tattoo of the vodka brand Au Vodka.
MORE: Sign up to watch Jake Paul vs. Tommy Fury on ESPN+
Au Vodka co-owner DJ Charlie Sloth challenged Paul to get the tattoo of the brand’s bottle on his arm. Paul accepted and was given a slick golden case with cash inside. While he got the tattoo, Paul poured and drank some of the vodka, a blue raspberry-flavored brand. Paul said he would drink some of it as a celebration when he beats Fury.
“I’ll drink that s— after I knock out Tommy. Easy money, bro,” said Paul.
Outside of the vodka brand, Paul’s past endorsement deals include boohooMan, DraftKings, RNBO Clothing, SPRAYGROUND, and Betr.
It is the third time a fight has been booked between the two. Fury pulled out of a bout with Paul in December 2021 because of a rib injury. The two were scheduled to fight one another in August 2022. Visa issues for Fury forced the bout to get canceled again. Denied entry to the United States, Fury has had problems with his ESTA (Electronic System for Travel Authority) documents.
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In the past, Paul has made a bet with his boxing opponents. When Tyron Woodley lost to Paul, the former UFC champion got an “I love Jake Paul” tattoo on his finger. Anderson Silva joined Paul’s MMA fighter’s union following his loss to Paul. Paul recently offered Fury an extra $500,000 if he agreed to change his last name following a potential loss.
Another incentive heading into the fight will be a world ranking by the WBC for the winner.