A YouTuber has revealed how one of his ventures made more than $65 million in just one month.
Logan Paul, who describes himself an “artist, boxer and wrestler”, has more than 23 million subscribers on YouTube and last year announced his drink company partnership with KSI.
The pair founded the drink Prime Hydration, which became the Premier League team Arsenal’s official drink, and is expected to feature heavily at UFC fighting events.
The social media stars have been in Sydney promoting Prime Hydration ahead of its February 22 release at Woolworths.
The bottles, which are 500ml, will come in Tropical Punch, Blue Raspberry, Ice Pop and Lemon Lime.
As part of the promotion, the pair appeared on KIIS’s Kyle and Jackie O Show.
Jackie O Henderson said; “We want the numbers” before Kyle Sandilands asked what “we were dealing with here”.
Paul said in the first year he and KSI cleared $US110 million, which is the equivalent of $A160 million, in retail sales.
He later clarified it was $US250 million ($A363 million) in retail sales and $US110 million gross internally.
“I thought there was a mistake there,” Kyle joked.
Paul later said in January 2023, the energy drink did $US45 million ($A65 million).
On Monday, thousands of fans waited outside of Nine Studios, where fans hoped to get a glimpse of the social media stars where they were appearing on the Today show.
The throng of fans had waited through the night under the impression the two celebrities would walk through the crowd and offer a meet-and-greet style set-up.
However, the event was adapted by event organisers at the last minute due to the heaving crowds.
Last year, the drink became available in British Aldi stores as part of a Special Buys promotion, priced at £1.99 ($A3.50) per bottle, leading to huge queues and fights, as it sold out “within about 30 seconds”, The Sun reported.
Social media was quickly flooded with footage of crowds going to extreme lengths to snag the viral drink.
Story Credit: news.com.au