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FASHION: Aussie label goes under

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A major Australian fashion label has gone into liquidation.

Alice McCall Pty Limited went into voluntary administration in 2020 amid the Covid pandemic, but wasn’t able to turn its fortunes around, announcing on Friday they’ll be shutting their doors.

According to a statement released on Friday, Matthew Kucianski of Worrells was appointed as liquidator.

“Despite attempts to restructure its debt and reduce its store footprint in 2020, the company was unable to overcome the challenges posed by the pandemic, and ultimately a decision was made to appoint Worrells to oversee its winding up,” it reads.

“This is a difficult time for everyone involved and we will do our utmost to support all stakeholders throughout the liquidation process,” said Mr Kucianki.

“Our team is committed to ensuring that the liquidation process is conducted in a professional and transparent manner, and that all parties are kept informed of developments as they arise.”

Brick and mortar stores in Sydney, Melbourne and Brisbane have now closed.

Online stores will continue to trade until they run out of stock, with the Alice McCall website advertising “nothing over $80.”

The company was founded in 2004 by eponymous designer Alice McCall.

Using the company’s official Instagram account, she posted a tribute to her brand, and thanked and acknowledged “all the people that have worn, supported and loved the brand over the years.”

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