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HomeNewsBig cheese: Pizza king revealed as buyer of $13m Brisbane penthouse

Big cheese: Pizza king revealed as buyer of $13m Brisbane penthouse

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News Corp Australia Network

An artist’s impression of the rooftop pool at ‘Luminare’ where the penthouse has sold for $12.95m.

THE mystery buyer of the $12.95m penthouse crowning a luxurious new Brisbane development has been revealed as the boss of one of the state’s biggest success stories, Domino’s Pizza.

Don Meij, the self-proclaimed ‘big cheese’ and ‘pizzapreneur’, now owns a significant slice of the city skyline after snapping up the 537 sqm sky home in Cavcorp’s new Luminare tower at Newstead.

Don Meij, Domino's Pizza

Domino’s Pizza CEO Don Meij at the company headquarters in Brisbane. Picture: Tertius Pickard.

Neither Cavcorp nor the sales agent would comment, but industry sources have confirmed Mr Meij as the buyer of the penthouse, which is still being completed. Property records show he has also bought a two-bedroom apartment in the project for $1.5m.


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The sale of the penthouse is equivalent to $24,000 per square metre — setting a new ‘per square metre’ apartment sale price record for Brisbane.

Place Ascot’s Patrick McKinnon, who negotiated the sale, declined to comment when contacted by News Corp.

An artist’s impression of the rooftop pool at Cavcorp’s ‘Luminare’ development in Newstead.

While there aren’t even any images of the penthouse yet, design plans show it will have a grand master retreat with a huge walk-in wardrobe and ensuite, three further ensuited bedrooms, a private gym, office, open plan kitchen, dining and living spaces, a private plunge pool, 68 sqm balcony, a huge recreation room and uninterrupted city views.

An artist’s impression of the top of ‘Luminare’ in Newstead.

There will also be two entrances, one for the resident and a second one that could be used by staff.

Luminare also has 214 two and three bedroom “wellness-lifestyle residences” available for sale, with spectacular resident amenities located on the 27th floor overlooking the Brisbane skyline.

The resident amenities at ‘Luminare’ include two saunas, a steam room, a rain shower, and two magnesium spa baths.

They include a 35m heated infinity pool with a glass bottom and cantilevered edge suspended 90m in the sky, a fitness centre with Technogym equipment, a turf training track, a Reformer pilates bed, balance domes and yoga balls, a steam room, two saunas, and a rain shower.

Plus, two magnesium spa baths with outdoor and underwater speakers.

Mr Meij made a cool $2.4m from the sale of his Gold Coast beachfront apartment in May last year.

Don Meij recently sold an apartment in this building in Main Beach.

The Brisbane-based CEO sold the whole-floor apartment in the Sea building at 3531-3533 Main Beach Parade for $7.8m — shy of the $7.95m he was originally asking for, but a signficant uplift on the $5.35m he paid for it in 2020.

The second-floor apartment sold to Ian Howard-Smith, the founder of Queensland Metals Corporation, and his wife, Margaret, who is the daughter of the late coal baron Sir Leslie Thiess.

Mr Meij also owns a mansion in Hamilton that he paid $7.25m for in 2018.

The Main Beach apartment Don Meij recently sold for $7.8m.

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