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HomeNews3 Best Beauty Products ‘TikTok Made Me Buy’ This Year

3 Best Beauty Products ‘TikTok Made Me Buy’ This Year

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If you love your beauty, there’s no better place to find out about the latest hot product than TikTok.

Search the hashtag #skintok and you’ll unearth over 9.3 billion views (yes, really) featuring everything from the latest beauty buy people are going crazy for, unusual makeup techniques or a new way of using a long favoured product.

It’s made the beauty community a true democracy: No longer are tips on how to care for sensitive skin or draw a perfect eyeliner wing being gatekept by an elite few.

Don’t have time to scroll through the literally endless #skintok videos? We feel you — that’s why we’ve compiled a list of the top-rated beauty TikTok finds, all road-tested by our team.

Read on to find out which #skintok trends we rate, plus the best way to shop them so you too can get the look.


A cult beauty buy for years, the Laneige Lip Sleeping Mask exploded on the video-sharing app last year when the undisputed queen of TikTok Anna Paul shared how it was the secret to her perfect pout.

Glossy lips have been all the rage of late but many lip glosses can leave your pout feeling dried out or need frequent application to look good.

“I have a lip hack that I’ve been doing every single day. So instead of like a lip gloss I get a lip mask,” said Anna, holding up a tub of the Laneige Lip Sleeping Mask.

The TikTok star shared how she gets a generous amount and applied by “dabbing it in … all the way to the edges”.

“That’s how you get really shiny lips without it being really weird and sticky,” Anna said.

“Because you know a lot of lipgloss is really sticky and they dry weird whereas this, it doesn’t dry weird at all, your lips just get softer throughout the day because it’s a lip mask.”

Anna’s video has gotten over 10 million views plus countless stitches and comments from TikTok users who say they too have now tried her tip out.

“I use it at night, never had dry lips ever since,” one person revealed, while another said: “Oh my god, I’m so obsessed with this.”

“It’s so much better, I don’t use actual lipgloss anymore,” one TikTok user commented.

Laneige Lip Sleeping Mask 20g, Adore Beauty, $31

While this product is more expensive than your average lip balm or gloss, I can attest to this being worth the price tag. While so many lip products seem to leave my lips feeling dry if I don’t reapply them often, this stuff is like magic for dry lips.

Like Anna suggests it can be used in place of lip gloss but my favourite way to use it is as the name suggests. Apply a generous layer before sleep and wake up with gloriously hydrated lips that are perfectly primed for your favourite lipstick.

With ingredients like antioxidant rich berry complex and vitamin C as well as coconut oil, shea butter and murumuru seed butter, this is one of the best products out there for dry lips.



So in case you haven’t heard, we’ve all been applying blush wrong. Not really of course, but TikTok has been responsible for a new blush trend that Gen Z is obsessed with.

Dubbed the “sunburn” look, it involves using a cheek stain to apply blush to the bridge of your nose and tops of your cheekbones.

The most popular product to achieve this look with is the Benefit Cosmetics Tint, a favourite of millennials that’s fast gaining traction on TikTok.

“It’s a gorgeous rosy liquid … so natural,” Tiktoker @nikkissecretxx shared in one viral video.

Another TikToker @roryeliza said it looked like “beetroot juice in a bottle” but she was “obsessed” with the results.

“It is literally stunning — it’s nice and dewy and glowy,” she added.

Benefit Cosmetics Bene Tint, THE ICONIC, $38

First created in the 1970s for an exotic dancer’s nipples (yes, really), this is a cult favourite for a reason. It dries quickly and is transfer proof, lasting for hours. Having used it myself I can definitely see what all the fuss is about — it gives a lovely rosy flush to your cheeks that looks super natural and lasts all day. My only advice would be to use a bit of product at first and slowly build up as a little goes a long way. It also dries quickly, so you need to work fast to blend it out.



Move over hyaluronic acid, there’s a new serum on the block that’s been making waves on TikTok. The Inkey List’s Polyglutamic Acid Serum costs just $25 at Sephora Australia and is four times more hydrating than hyaluronic acid.

Users on TikTok rave about just how good it is at hydrating skin, however, its most popular use has to be mixing it in with foundation for a more glowy natural look.

To use, simply add two pumps of Polyglutamic Acid to your foundation and mix together before apply to your face with a damp sponge.

TikTok user @skinfiltrator said her foundation “came out flawless” and “felt like butter” when she tried this hack.

The Inkey List Polyglutamic Acid Serum, Sephora Australia, $24

Suitable for all skin types and ages, Polyglutamic Acid Serum helps maintain your skin’s natural moisture levels while also brightening skin and evening out skin tone.

“I absolutely love this serum!! I cannot talk enough good things about it,” one five star review on Sephora’s website reads. “I have combo and very sensitive skin and never broke out from it.”


Want to curl your hair but hate heat styling? Find out about the viral TikTok heatless hair curling hack that Abbie Chatfield is a fan of. We’ve also tested and tried the best products containing polyglutamic acid that you can buy right now.

Make sure you head to the Coupons page for discounts on your favourite brands like THE ICONIC and Sephora.

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Hannah PaineEcommerce Writer

Hannah Paine is a senior Ecommerce Writer for Best Of. An experienced lifestyle journalist, she joined the team in 2018. She has written for some of Australia’s biggest titles and covered everything from beauty, fashion to health – you name it, she’s written it. Hannah is passionate about finding the right product at the right price and believes good skincare and clothes don’t need to cost the earth.

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