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HomeNews14 Best Lingerie Brands To Buy Online in Australia 2023

14 Best Lingerie Brands To Buy Online in Australia 2023

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Hear me on this: There is no article of clothing that can make a woman feel more powerful or more confident, than the right piece of lingerie.

It’s something that has the potential to make someone feel empowered and, yes – sexy.

You just have to find the right brand for you.


If you’ve not yet discovered lingerie you love to wear – under or without anything else – we’ve rounded up the best lingerie brands for you to buy online here including the Cotton On Ultimate Comfort T-Shirt Bra. Retailing for only $30, this bra has been sold more than 127,000 times. Run, don’t walk.




Cotton On Body is a classic Australian lingerie brand for a reason. From their everyday pieces to their more elevated alluring products, they do it right and they do it well. And at a reasonable price, too. You’ll find a range of options to suit different sizes and shapes, with bra sizes ranging from 8A to 14F and underwear from 6 to 30 or S to XXXL.



Ultimate Comfort T-shirt bra, $29.99 at Cotton On

Crafted from a four-way stretch fabric that moves with your body and featuring contoured, smooth cups and plush shoulder straps, this is a bra you’ll wear over and over again. Coming in at less than $30, it’s no surprise that is has been sold more than 127,289 times all over the world. Best Of Editor, Edwina Carr Barraclough, tried it out and had this to say: “Upon clipping it up and setting about my day I was struck by one thing: how incredibly comfy it was. It felt like my boobs were being cradled in a soft yet supportive cloud.” Another writer Jessica says, “I liked the simple but sexy design (I’m vain, so sue me), my boobs felt perfectly nestled and I couldn’t even feel the bra during the day.”

Organic Cotton Rib Bikini Brief, $7 (down from $12.99) at Cotton On

A friend of mine has been recommending these undies to our whole friendship group for years now. She says they are the “most comfortable undies” she has ever worn. Although I have been a fan of Boody undies for a few years now, I must say this ribbed pair comes pretty close in my book. Made from 95 per cent organic cotton and featuring a textured rib fabrication, they’re as flattering as they are comfortable.


Another classic Australian brand, Bras N Things is your go-to for all things lingerie. Whether you’re in need of a comfy everyday bra or a more exciting sexy piece, Bras N Things has you covered. And at a super reasonable price too, it’s hard to look past this reliable brand. Bra sizes range from 8A to 22G and underwear from 6 to 22.



Edwina Contour Bra, $69.99 at THE ICONIC

Crafted from a blend of mesh, stain panelling and overlaid lace detail, this contour bra is a perfect mix of flirty and fun. The sweet light pink colourway is just the cherry on top.

Edwina Brazilian Knicker, $29.99 at THE ICONIC

Create the ultimate matching set with these Brazilian style undies from Bras N Things. Featuring a satin front, scallop overlaid lace and a mesh back and leg line, these briefs will make a great addition to your lingerie drawer.


Dedicated to ethical transparency of their processes and use of the finest materials, Everlane has become the go-to brand for those who demand excellence from the brands they give their money to. Don’t expect trends here – only timeless, quality designs that will survive the years. Bra and underwear sizes range from XXS TO 2XL.



The Bralette, $47 at Everlane

The Bralette is a signature item of the Californian label, with over 680 reviews giving it just shy of a five-star rating. Fashioned from a rich cotton-blend material, in a universally flattering athletic cut, it comes in pink, onyx and heather grey.

The Cotton Hipster, $25 (or 3 for $60) at Everlane

Score the matching briefs for that easy, comfortable every day feel. Featuring an easy low rise, and moderate bum coverage that won’t ride up, these undies are designed for getting down to business.



Classic silhouettes and playful colour palettes are the trademark of London lingerie brand, Dora Larsen. Rejecting quiet and neutral shades in favour of colour combinations found little to nowhere else, these pieces are the modern take on timeless undergarments that will delight every woman who favours the bold and beautiful.



Alba recycled lace and tulle underwired plunge bra, $99.12 at Net-a-Porter

The Alba plunge bra is quintessential Dora Larsen, fashioned from a fuchsia lace and finished with a deep orange tulle trim. Underwired, it offers support without disguising your natural shape.

Alba recycled lace and tulle briefs, $56.94 at Net-a-Porter

Cut to offer moderate coverage, these briefs are a comfortable yet stylish pick for every day. Once you pop on the these fun yet feminine briefs, you’ll truly be ready to tackle the day.


Would it really be a list of the best lingerie brands without Calvin Klein? This iconic American brand was founded in 1968 and since then has evolved into one of the most recognised brands in the world. Known for its exceptional quality and classic designs, Calvin Klein is loved by celebrities and regular people alike thanks to its simple aesthetic and comfy fit.



Perfectly Fit T-Shirt Bra, $89.95 at THE ICONIC

A T-shirt bra may not be the sexiest item in the world but it is a true essential. Featuring a smooth design that works perfectly under your favourite tee and with supportive, full-coverage cups, it will definitely become your new staple.

Invisibles Hipster Briefs, $29.95 at THE ICONIC

For the record, there is nothing wrong with undie lines under your clothes. We all wear them and it’s nothing to be ashamed of. However, if you are truly after a seamless fit, then look no further. Crafted with a raw edge seam, these briefs are designed to keep you comfy all day and not show up under any clothes. Made from a lightweight woven fabric, these form-fitting undies have a hipster cut and will see you through any occasion.


Love Stories is a lingerie brand created by women, for women. Putting comfort first, the beloved brand is known for its iconic bralettes that focus on making the wearer feel great. Featuring beautiful lace designs and slinky silk pieces, this is a brand that truly makes you feel amazing. And isn’t that what we all want from our lingerie? Bra cup sizes range from A to F and underwear from S to XXL.



Love Lace ruffled recycled-lace soft-cup triangle bra, $106.50 at Net-a-Porter

Crafted in a bold red colourway but paired with a soft lace and ruffled design, this bra is the perfect combination of sexy and sweet. The lace is made from 56 per cent recycled fibres too.

Lola ruffled lace briefs, $61.16 at Net-a-Porter

Make it a set with these matching red briefs. Featuring buttons at the front and a small cutout at the back, these are perfect for adding a bit of fun on Valentine’s Day (or any day for that matter).


Undeniably synonymous with luxury, Italian fashion house La Perla has maintained its position as one of the most desirable lingerie brands since its conception in the mid-50s. Known for use of decadent materials and trims, skilful corsetry and elegant designs, expect to feel pure decadence with one of these designs against your skin.



Souplè lace triangle cup bra, $164 at Farfetch

The Souplè lace triangle cup bra is pure romanticism. Crafted from a blend of cotton with floral lace cups, the delicate design reveals the natural curves of its wearer.

Donna lace briefs, $125 at Farfetch

Create a matching set with these ivory briefs from La Perla. Crafted from stretch cotton and finished with floral lace trim, these sweet briefs will work just as well on your wedding day as they will on a classic Friday night out.



Kim Kardashian’s fashion brand has truly changed the game when it comes to combining comfort and style. The brand’s underwear and shapewear especially are true must-haves. Gone are the days when donning some shapewear meant squeezing and contorting your body into a million different shapes. With Skims, support and comfort are at the forefront of everything they do. Bra sizes range from XXS to 5XL and 8A to 24FF and underwear from XXS to 5XL.



Sculpting bralette, $38 (down from $58) at Skims

If, like me, you need a lot of support and the idea of an underwire-free bra is a scary concept then Skims might be the perfect option. Designed for strong, targeted compression, this bra supports all the support you need without sacrificing comfort. This seamless piece is perfect for everyday. “Makes me feel so good,” wrote one five-star review on Google and honestly, isn’t that all we want from a bra? This is a purchase you won’t regret.

Sculpting mid waist brief, $60 at Skims

Shapewear but make it comfy. Invisible under everything, these briefs are designed to keep your tummy supported while also lifting and shaping your butt. “Sculpted to my max! Love this! It sucks it in without being uncomfortable and smooths everything out perfectly,” wrote one five-star review.


It’s not possible to talk about size-inclusive lingerie without mentioning Savage x Fenty. The hugely popular brand from entertainment mogul, Rihanna, has staked its reputation on providing every body shape, size and identity with fierce and powerful lingerie that expresses the individual’s individualism. Bra sizes range from 8A to 24E and underwear from XS to 4XL.



Floral Lace Unlined Bra, $69 at Savage x Fenty

This acid green bra is soft and comfortable enough to wear practically, yet the sheer floral lace adds a touch of playful sexiness. It comes in three other colours to suit your style, and is made with recycled materials, to add to that feel-good vibe.

Flocked Logo Brazilian, $31 at Savage x Fenty

Featuring a high waist design and the X logo medallion with a cutout detail at the back, these are a far cry from the undies your mum used to buy you. The epitome of fun, you’re sure to feel good once you pop these on.


Since 1948, French lingerie brand Simone Perele has been creating lingerie that celebrates and empowers the female form. And unlike other more elaborate designer lingerie brands Simone Perele caters to a large range of bust sizes. The brand is a firm believer that larger busts shouldn’t be reduced to basic designs that are all about functionality with no thought towards aesthetics. Simone Perele has an extensive collection of elegant, refined pieces so that people with larger chests can feel not only comfortable but beautiful too. Bra sizes range from 8AA to 24G and underwear from 8 to 24.



Karma Full Cup Control Bra Ivory, $119.95 at Myer

Combining an ultra-control cup with a delicate lace design, this bra is ideal for larger busts. A true work of art, the bra features foam padding, underwire for uplifting support, full coverage, multiway straps and Italian jacquard lace with scalloped edging.

Karma Bikini Brief Ivory, $54.95 at Myer

Full-coverage underwear paired with a feminine lace design puts these briefs at the top of our list. Made from ultra-soft knitted fabric in a classic bikini cut, we love how the lace design at the front adds that sultry touch whilst the full-coverage back helps add some comfort back in.



Supermodel Rosie Huntington-Whiteley’s collaboration with iconic British brand, Marks & Spencer, is truly a work of art. From colourful silk and elegant lace pieces to comfy casual underwear, this is a brand we’ve been keeping our eye on for a long time. We’re particularly a fan of the more sultry pieces and love the touch of glamour they bring to our everyday lives. Bra sizes range from 10A to 20E and underwear from 3XS to 5XL.



Rose Silk Print Wired Plunge Bra A-E, $69.99 at Marks and Spencer

Crafted in a deep red, this plunging bra is designed to enhance your natural cleavage while also providing the necessary extra support. Featuring a floral print silk and delicate French-designed lace, it’s the perfect piece when you’re after a little confidence boost.

Rose Silk Print High Leg Knickers, $39.99 at Marks and Spencer

Create a set with these elegant and sumptuous matching briefs. Also made from silk and lace, it’s hard to not feel your best when you don this alluring set. Featuring a high-rise waist and a high-leg, paired with an extra stretch material, comfort is of no concern when it comes to this piece.


English brand, Lovehoney, is motivated by a vision of improving the sexual wellness of all people. Best known for their edit of sex toys and accessories, the retailer also sells provocative lingerie to suit every figure and wallet. Some reviews note that buying a set can be difficult when it comes to sizing but one way around this is to buy your bra and underwear separately so you can get your perfect size in both. Sizes range from small (size 6-8) to 5/6XL (size 26-28).



Black Longline Bra and Crotchless Thong Set, $40 (down from $74.95) at Lovehoney

Featuring a longline lace bra and delicate high-waisted G-string, this flirty look is inspired by steamy hit series Bridgerton. In fact, their recently released Wild Anticipation collection draws all its chic designs from the romantic magic of the show, featuring delicate watercolour floral teddies and floaty lace bodysuits. We love the size inclusive options and the affordable price points, too. “Love this set and how amazing it made me feel!” wrote one five-star review.


If you’re after high-quality lingerie that’s always sure to have you feeling your absolute best, Agent Provocateur is a sure winner. Since 1994, the British brand has been creating lingerie that was made to be seen. Known for not being afraid to step outside the lines, Agent Provocateur launched a new era of lingerie.



Lorna Bra, $180 at THE ICONIC

This sheer number comes in a number of colours, but we’re partial to this earthy green and warm pink combo. With dainty bows and chic scalloped cups, it’s the perfect balance between flirty and sexy, especially when paired with the matching underwear.

Lorna Thong, $65 at THE ICONIC

Sheer lace and dainty bows come together to create the ultimate piece in your lingerie collection. Its understated elegance combined with the sultry nature of the G-string = a true match made in underwear heaven.


A uniquely modern take on lingerie, English-born Bluebella can be counted on for designing new silhouettes, and incorporating combinations of trim and materials not seen in other lingerie collections. Motivated by a vision of empowering women to celebrate their strength and beauty, this lingerie is for the spirited and style-conscious woman. Bra sizes range from 8A to 20F and underwear from 6 to 20.



Nova Bra Black, $89.95 at Bluebella

This Nova Bra in Black has been crafted from superfine mesh and embroidered applique. Decidedly contemporary and provocative, it features uncovered cups and stylised cutouts throughout.

Nova Thong Black, $44.95 at Bluebella

Looking for a bold new addition, this provocative thong could be just the pick. Made from super fine string and delicate lace detailing, this is definitely not your everyday pair of cotton undies.


There are many different designs of bras, though they don’t all enjoy the same level of popularity, era to era. The bullet bra – a full-cup bra with points at the centre of their cups – was hugely commonplace in the 1950s, then briefly again in the early 1990s (courtesy of Madonna) but are now, all but disappeared from stores. Soft cup bras, without padding or underwire, have largely been overlooked in recent decades – with push-up bras and similarly structured undergarments dominating trends – but no longer, as women are ever-increasingly turning to natural silhouettes.

Want more fashion? Find out about the biggest swimwear trend of the year, and browse 19 white sneakers that go with everything.

Then make sure you’re getting the best deals on your purchases by visiting Coupons. There you’ll find discount codes for the biggest names in the country, including Bonds, General Pants and Cotton On.

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