With Twitter now under the control of cannabis-friendly Elon Musk, the social-media network said it is loosening up restrictions on cannabis advertising ahead of other platforms.
The move was greeted with enthusiasm by cannabis industry players after it was initially reported by AdCann.
“Nice news out of Twitter for cannabis,” tweeted Emily Paxhia, managing director and co-founder of the AdvisorShares Poseidon Dynamic Cannabis ETF
Paxhia also re-Tweeted a remark she made to Twitter back in April about cannabis offering a source of revenue for the company.
Rosie Mattio, CEO of cannabis public relations firm Mattio Communications, said neither Facebook
nor TikTok allows cannabis advertising.
“In fact Instagram and Facebook even remove non-paid content if they perceive it’s a sale of cannabis,” Mattio said. “They shadow ban cannabis accounts as well.”
In a page on business.twitter.com, Twitter said late Tuesday it was permitting approved cannabis and CBD advertisers to run ads in the United States, subject to restrictions, including pre-authorization by Twitter.
Advertisers also must target jurisdictions in which they are licensed to promote these products or services online. They may not promote or offer the sale of cannabis.
Twitter will allow ads for topical (non-ingestible), hemp-derived CBD topical products containing equal to or less than the 0.3% THC government-set threshold.
Lastly, advertisers are responsible for complying with all applicable laws, rules, regulations and advertising guidelines.
Twitter owner Musk inhaled from a cannabis cigarette on camera during a 2018 interview with podcast host Joe Rogan.
AdCann reported that “there were over 20 million tweets about cannabis topics” last year, citing Twitter sources — more tweets than coffee, golf, the NHL and other mainstream industries.
“This signals a large amount of interest and engagement for cannabis products and services among Twitter’s user base,” the AdCann article said.
In 2020, prior to Musk’s ownership of the company, Twitter ended a federal arrangement to present users with a message encouraging drug treatment to people who searched the site for keywords such as marijuana, as reported by Marijuana Moment.
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