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Twitter Outlaws Posts Promoting Rival Social Media

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Twitter said Sunday it will ban posts with links to other social media platforms and will suspend accounts that direct people to other platforms.

“We will no longer allow free promotion of certain social media platforms on Twitter,” the company said on its support feed on the platform. “Specifically, we will remove accounts created solely for the purpose of promoting other social platforms and content that contains links or usernames for the following platforms:
Facebook,
Instagram, Mastodon, Truth Social, Tribel, Nostr and Post.”

It is still allowing cross posting from other platforms, and posting links or usernames to social media not listed.

Twitter is still adjusting under new owner Elon Musk, the
Tesla
(ticker: TSLA) CEO who bought the social media platform in late October and has drawn controversy in the latest week for suspending journalists’ accounts. Some users a have signaled on Twitter that they have accounts on rival platforms, and that is the behavior that Twitter is banning.

In a blog post released on its feed, Twitter said banned behavior includes posts that read “follow me @username on Instagram” or “username@mastodon.social.”

Twitter also said it won’t be fooled by attempts to run around the new ban by trying to use plain text changes or cloaking the URL, which are violations of the latest rules. “This includes, but is not limited to, spelling out “dot” for social media platforms that use “.” in the names to avoid URL creation, or sharing screenshots of your handle on a prohibited social media platform.” It gave an example: “instagram dot com/username” would be a violation.

Paid promotion or advertising of a named rival social media company is still allowed, however.

The latest policy attracted criticism in a flood of tweets on Sunday, including one from one of its founders, Jack Dorsey, who tweeted, “doesn’t make sense.”

Write to Liz Moyer at liz.moyer@barrons.com

Credit: marketwatch.com

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