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HomeMarketLPL Financial Recruits Advisors With More Than $800 Million

LPL Financial Recruits Advisors With More Than $800 Million

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LPL Financial

recruited two advisor teams that managed more than $800 million in combined client assets, according to the company.

Robert Griesemer, Emily Woodson and Joseph Biloon

Photo Illustration by Barron’s Advisor; Courtesy of LPL

In the larger of the two moves, a team that oversaw $650 million joined

LPL Financial

in Centreville, Del. The group, dubbed Financial House, was previously affiliated with Lincoln Financial and is led by financial advisors Joseph Biloon, Robert Griesemer, and Emily Woodson.

The advisors said that LPL Financial’s platform aligns with how their practice has evolved. “Financial House was founded primarily as an insurance and planning firm, but that’s changed over the years,” Griesemer said in a statement. “We now offer more comprehensive, complex investment strategies and planning, so working with an insurance-based partner no longer suited our business model.”. 

After speaking with friends and colleagues in the industry, the team concluded that “LPL would provide us with more independence and flexibility to grow our practice as we see fit,” Griesemer added.

The group also pointed to LPL Financial’s size as an additional motivating factor behind the move. With more than 20,000 advisors, there are more opportunities to buy practices from other retiring advisors. “LPL brings more resources to the table for ultimate succession planning, recruiting, and transition assistance,” Biloon said. 

In Norristown, Pa., LPL Financial recruited Menninger & Associates Financial Planning, an advisor team that oversaw $155 million in advisory, brokerage and retirement assets. The team was founded by advisor Michael Menninger in 2000, according to LPL. It was previously affiliated with Cetera. Menninger cited LPL Financial’s technology and software as reasons for the move.

LPL Financial is the nation’s largest independent broker-dealer. The San Diego-based company has been expanding its footprint via aggressive advisor recruiting and acquisitions of smaller competitors. It has also inked deals to bring on more institutional business. Last month, Commerce Bank picked LPL Financial to provide support to Commerce Financial Advisors, the retail brokerage and advisory division of Commerce Brokerage Services, a subsidiary of Commerce Bank. Commerce Financial Advisors has nearly 30 financial advisors who collectively serve approximately $4.4 billion of brokerage and advisory assets as of Nov. 15, 2022.

Write to Andrew Welsch at andrew.welsch@barrons.com

Credit: marketwatch.com

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