I scream, you scream, we all scream for this screen queen.
Yes, director Ava DuVernay has become the first Black woman to be featured on a Ben & Jerry’s pint.
ice cream brand announced Tuesday that the Emmy-award winning director and filmmaker behind “13th,” “When They See Us” and the Dr. Martin Luther King Jr. biopic “Selma” is being recognized with her own flavor, “Lights! Caramel! Action! directed by Ava DuVernay.” The creamy confection mixes vanilla ice cream with salted caramel swirls, graham cracker swirls and chocolate chip cookie dough for $6.49.
“There’s no women of color overall [on Ben & Jerry’s pints]. And so they understood that that’s something that they wanted to change, and I’m happy that I was able to be involved in being a part of that change,” DuVernay told People.
And DuVernay dished that she had a direct hand in coming up with her creamy concoction. The flavor combination is one of her personal favorites. And the name draws on her hope of calling people to action.
“When I thought of [the name], of ‘action’ — that’s what we’re asking people to take,” she told People. “The whole word, ‘action,’ and the idea of it, is a big one for me in my life. Social action, social justice and ice cream.”
So it’s also fitting that proceeds from the sales of her signature flavor will benefit her nonprofit, the ARRAY Alliance, to “further the nonprofit mission of inclusion and belonging in the film and TV industries,” as she explained in a statement. She added that “beyond being downright delicious,” her Ben & Jerry’s flavor is also “a worthy and delicious endeavor.”
“Framing this up as a new flavor for the first Black woman to be a featured partner on our pints doesn’t do Ava justice,” Matthew McCarthy, Ben & Jerry’s CEO, added in a statement. “We are humbled by this partnership, impressed by her work sharing not only the struggle but the joy in the justice, and we are inspired by her commitment and vision.”
Indeed, DuVernay was the first African American woman to: win best director at the Sundance Film Festival; be nominated for a best director Golden Globe; direct a film nominated for a best picture Oscar; and direct a film with a budget of more than $100 million.
The “Lights! Caramel! Action!” flavor is already available for order on the Ben & Jerry’s website. And will start shipping across the country and showing up in the brand’s franchised Scoop Shops in January 2023 in both dairy and non-dairy almond milk versions.