Patriots owner Robert Kraft sponsored an ad Sunday … asking people watching NFL games to “stand up to Jewish hate” in the wake of Kanye West‘s antisemitic comments.
The Foundation to Combat Antisemitism (TFCA) released the 30-second ad during the first quarter of the Patriots-Jets game … “calling attention to the concerning rise of antisemitism.”
The org. — which Kraft founded intending to forge positive relationships with Jews and non-Jews — expressed in the commercial that they need more people to condemn antisemitism.
“With the recent rise in conversations about antisemitism on social media, FCAS launched #StandUpToJewishHate, encouraging Jews and non-Jews alike to speak out against hatred and stand with the Jewish community,” the org.’s website read.
The timing of Kraft’s ad was strategic … and comes as Kanye continues to face backlash over the antisemitic remarks he’s repeatedly made in interviews.
Kanye has seen several high-profile companies part ways with him — such as Adidas and Balenciaga. Pro athletes Aaron Donald and Jaylen Brown also left his sports agency.
Ye isn’t the only celeb who’s found himself in hot water — over the weekend, Kyrie Irving was involved in a heated spat with a reporter about a controversial movie he shared on Twitter.
Irving tweeted a link to a film on Amazon called … “Hebrews to Negroes: Wake Up Black America,” which claims to expose who the real “chosen people of God” are.
Nets owner Joe Tsai publicly criticized the Nets’ superstar point guard … and condemned him for promoting the movie on his platform.
Irving has since deleted the controversial tweet.